For small-town charm with plenty of personality, it’s tough to beat IRONMAN Wisconsin and its 75,000 cheering fans lining the course.
In the bucolic college town of Madison, Wisconsin visitors can enjoy walks through the downtown area and the University of Wisconsin campus. State Street is a bustling small-town destination, providing a range of restaurants, shops, and galleries. The Madison Saturday farmer’s market gives athletes and their supporters yet another way to enjoy this rural location with big-city culture.
The one-loop swim takes place in Lake Monona in downtown Madison. Spectators will have a panoramic view of the swim from the Monona Terrace, designed by Frank Lloyd Wright. The bike course takes riders 16 miles out of town before beginning two 40-mile loops in rural Dane County. The course offers many tough climbs and turns throughout, but athletes will get a lift as they pass through the crowds at the Verona Loop Festival.
Spectator support on the run course legendary across the IRONMAN race circuit. Athletes will complete two loops, including downtown Madison, the University of Wisconsin campus, Camp Randal Stadium, State Street and the scenic path alongside Lake Mendota.
IRONMAN Wisconsin offers 50 qualifying slots for the IRONMAN World Championship.